I’m a Product Designer who loves turning complexity into clear, meaningful experiences.

My curiosity started early. As a child, I spent hours painting, sketching, and observing how everyday objects were designed. That curiosity led me to study Communication Design at the National Institute of Fashion Technology, where I learned how to balance creativity with function and design with purpose.

Today, I bring 8+ years of experience across legal tech, fintech, B2B SaaS, marketing, and advertising. I enjoy simplifying complex systems and designing digital experiences. At BusinessNext, I led the redesign of an end-to-end CRM platform, focusing on making customer data easy to understand and act on. Through research, rapid prototyping, and usability testing, we reduced iteration time by 40% and delivered intuitive, high-impact solutions aligned with both user and business goals.

Earlier in my career, I worked with studios and agencies like Siriti, Kemosabe, Studio Fifi, and Plan A for Digital, creating strategic design solutions for global brands. My work spanned campaigns, landing pages, product launches, events, and e-commerce websites, helping brands tell clear and compelling stories.

At my core, I’m driven by creating simple, intuitive, and actionable user experiences that help people navigate products with ease and confidence.

Outside of work, you’ll usually find me reading manga, watching anime, yoga, travelling, or painting.