Featured work
CRM Platform Redesign
Reducing complexity to effective simplicity.
AI Document Extraction for CRM
Eliminating Manual Data Entry for Relationship Managers
Creating AI-enabled features
Merging AI fintech ideas with traditional banking.
Banking App - Route Planner
Designing a brand-new FOS feature experience for RM's
Fintech CRM Design System
Building and scaling a design system
Skills
Tech Stack
Experience
Design Team Lead
2022 – 2025
Led end-to-end product design for CRM platform. Collaborated with cross-functional teams to launch features that improved user retention by 35%. Mentored junior designers and helped scale the design system.
Businessnext
Noida, India
Creative Partner
2022 – 2022
Led design strategy for consumer-facing financial and conversion experiences, shipping iterations based on performance data. Owned end to end design campaigns for the launch of many products (incl. awareness campaigns, product launch, event collaterals)
Siriti
Mumbai, India
Principle Product Designer
2019 – 2022
Collaborated with 20+ stakeholders from design, engineering, marketing, delivery, QA teams to define product requirement & user experience for Swift launch of Studio FiFi warehouse. Owned end-to-end design process for responsive apps, delivering 60% conversion lift through iterative UX improvements for Mobik App.
Kemosabe Design Studio
Pune, India
UI/UX Designer
2018-2019
Designed responsive web and product interfaces, landing page through user ‑centred UX and visual design improvements. Produced digital and print assets for 24+ clients, enhancing visual communication and consistency across channels.
Studio FiFi
Pune, India
Graphic Designer
2017-2018
Designed event and campaign collateral for 24+ clients, contributing to fundraising and higher event attendance. Created 20+ brand concepts, driving measurable increases in awareness and engagement. Produced original ar twork for print, digital, and video assets, strengt hening client brand presence.
Plan-A for digital
Pune, India
Design Intern
2017-2017 (College 4th semester)
Updated company style guides to improve brand consistency across campaigns. Suppor ted client campaigns wit h marketing collateral, leading to higher recognition and engagement. Delivered 100+ design prototypes and sketches to aid client presentations and product pitches.
The Glitch
Delhi, India
Design Intern
2016-2016 (College 3rd semester)
Boosted site traffic by 80% by redesigning website visuals and improving UX. Suppor ted campaigns t hat enabled expansion into 31 new offices. Designed email templates that increased open and click-through rates by 40%.
Royal Brothers
Bangalore, India